Juaristi steps up its efforts in Germany with the appointment of Volker Hiersekorn as new commercial director

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Juaristi steps up its efforts in Germany with the appointment of Volker Hiersekorn as new commercial director

Posted in : Noticia on by : juaristi

  • The company opened a support office in Germany last September
  • At present, Juaristi has about sixty customers in the country and plans to considerably increase the figure in the coming months

Juaristi, a leading company manufacturer of machine tools, continues taking steps to strengthen its presence in the German market, where it opened a technical support office last September, with the designation of Volker Hiersekorn as the new commercial director.

Hiersekorn has a long career in the sector. He has training as an industrial mechanic and experience in the assembly and testing of machine tools. In addition, he has provided technical service for the maintenance and repair of equipment and in recent years he has worked as a salesman for customers in the automotive sector, with Audi and Mercedes being its main buyers. Its network of contacts spans Germany, Scandinavia and Eastern Europe.

The main functions of the department headed by Hiersekorn are to organize a clear organizative structure with the different commercial agents, to manage the relationship with the current users together with the technical service department and to deliver the machinery and technology solutions directly to the final customer. “Our main mission is to be closer to the client and better understand their needs in order to offer personalized leader technology,” explains Hiersekorn.

Hiersekorn believes that “the quality of Juaristi’s customized solutions is more than corroborated and current users are more than satisfied”, so the challenge now is to increase brand awareness. “We are going to work to bring our products and facilities closer to the people”, summarizes the commercial director.

One of his challenges will be to organize open days to publicize the new technical service facilities opened last September in Erkelenz (next to Düsseldorf, in the west of the country). This headquarters is added to the commercial office of Göppingen, in the south, and will serve as the basis for the expansion plans of the company in the country.

At present, Juaristi has about sixty German customers who already have its machines, but Hiersekorn’s forecast is that “the number will increase exponentially in a short time.” Currently, the goal is to achieve a sales volume of 5 million euros in 2020.